Bias

In individuals, bias is the result of predisposition or experiences. It distorts the ability to fairly perceive, remember or weigh evidence. It prevents a person from reaching a fair or accurate judgment.
Media bias is a pattern of unfairness or willful inaccuracy over time by a specific journalist or news outlet. It cannot be proven by a single isolated incident.
Audience Bias is a News Literacy term describing the tendency of individuals, unconsciously viewing journalism through their own biases, to apply the term “media bias” to reports or facts they disagree with.