Importance, Timeliness, Proximity, Magnitude, Prominence, Conflict, Human Interest, Change, Relevance, Unusualness
News Driver Definitions
The 10 Universal News Drivers:
Importance: The facts or events have serious implications
Prominence: The persons involved are famous or powerful
Human Interest: This narrative explores the human condition
Conflict: Clashes of people, institutions or ideas
Proximity: The event took place near the audience
Timeliness: This just happened. Or, it relates to a notable day on the calendar, like Christmas or D-Day.
Magnitude: This is really big, or small. It’s all about the numbers.
Relevance: Mental proximity: This event will affect the audience.
Unusualness: This rarely, or never-before happened
Change: A pattern is broken. A new trend emerges.